David Carpenter
Your digital marketing campaign is meant to achieve one ultimate goal: to drive conversions. While it should be engaging and provide a valuable experience for visitors, it won’t do you much good if no one buys anything, so conversions are one of the...
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If your business website ranks highly in the search engines, you’re golden. If it doesn’t, you’ll need to dedicate some significant digital marketing resources to search engine optimization (SEO). A big part of this involves keyword research and...
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Creating a more personalized experience for customers has become a top priority for marketers across every industry, from retail to banking to manufacturing to hospitality. Whether its B2C or B2B, customers have become increasingly frustrated by...
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