David Carpenter
As consumers have more choices and have become increasingly impatient, companies are focusing more on improving and personalizing the buyer's journey. This journey begins at the awareness stage and culminates when a consumer makes the decision to...
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If your business is only focusing on bottom-line results, those figures are likely to be disappointing. Whether you like it or not, times have changed. Today, more than 4.62 billion people are active on social media, and some conversations might...
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Your business has probably put a lot of time and effort into its YouTube digital marketing campaign, and for good reason. The platform has over a billion users, and statistics show that using branded videos can increase engagement and conversions.
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