David Carpenter
ROI is the crown jewel of any effective marketing team. Whether in-house or external, groups of marketing professionals measure their success based on the dollars brought in relative to the dollars spent on marketing efforts. This may seem like a...
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The retail ecosystem is changing at an accelerated pace, and it's rapidly transforming the face of brands. Even though staples like Macy's, JC Penny, and the Gap are closing stores, the truth is that consumer spending is up and retail is simply...
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Social media strategies for small businesses vary greatly from those for large or mid-sized businesses. First and foremost, you may have a very strict, very small marketing budget and you simply have to make do.
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