David Carpenter
Call To Action (CTA) buttons are kind of like the marriage proposal: the success or failure of everything you do (or don't do) leading up to that point hinges on the critical moment when the answer is either "yes" or "no". All of the online and...
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There are all kinds of studies about eye tracking in advertising and the importance of catching your audience’s attention with high-quality images, bold fonts, and captivating videos. In fact, there are several online tools that track a user's...
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The customer experience is one that you want to make a top priority in your business. The smoother and more streamlined the customer experience, the more a customer will want to continue working with you or buying from you.
And since customer...
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