Increasing customer engagement is about complementing existing digital strategies with new approaches so that you have a complete inbound marketing strategy that gets customers to act. However, this doesn’t mean that all strategies work for all...
Read MorePut yourself in your customer’s shoes. They’ve finally located a solution online. They arrive at your website and are interested in your offer. They click on your call-to-action (CTA) which sends them to your lead capture form. Except, your form is...
Read MoreFar too many companies take their customers for granted. These are the enterprises that fail to wow their customers. They make the sale, they ship the product, they follow up, but they’re never able to build that all-important connection. They’re...
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Connection Model
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