David Carpenter
Today’s digital marketing teams are constantly trying to bring together different customer-facing roles into one cohesive unit, a unit capable of improving the customer experience and one capable of providing a complete marketing message. However,...
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There was a time, not that long ago when a company’s marketing strategy involved nothing more than a one-time overhaul of their catalog and brochure. They’d then ask their salespeople to review these massive publications with customers. Well, times...
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Think about how much you rely on your smartphone. You use it to stay in touch with friends, family, customers, like-minded individuals and acquaintances. You use it for online searches to and from various destinations. It’s the reason why mobile...
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