It would be a bit disappointing if every website you visited on a particular topic, say “kayak repair,” had exactly the same content. If your business sells products or services in this market, you’d want them to stand apart from the competition....
Read MoreGoogle announced in 2020 that it would be introducing a new ranking algorithm in the coming year. The search engine regularly changes how it ranks websites, so this likely didn’t come as a shock. What is surprising is that Google is planning to give...
Read MoreIf it’s your job to come up with content ideas for your company’s blog, you may run into frustrating roadblocks. After all, how many ways can you cover the “benefits” of using a certain product or highlight some other aspect of your business?
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