David Carpenter
A 2016 Business Insider report discussing emerging technologies in business predicted that chatbots would be a dominant force in marketing by 2020. This prediction has proven accurate. But are companies using chatbots effectively enough to engage...
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Today’s consumers are not only used to instant gratification; they’ve come to expect it. There’s a common misconception that brand loyalty means more than it does when the truth is that consumer behavior and preferences are largely ruled by...
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As technology becomes more advanced, consumer expectations of brands have continued to evolve. While consumers were once content to wait days or hours for a response to an inquiry, now most prefer something more immediate.
For brands, meeting these...
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