Results-Driven Digital Marketing Blog

How to Understand Google Ranking Factors

Google is the world’s most popular search engine for a reason. When people “search” for something on Google, they generally get the results they want. Google works hard at this, which comes down to its ranking factors.

But, what really matters to...

Google's Latest Change to Featured Snippets: What You Should Know

When someone asks a question in Google or enters certain search terms, they might receive a special block of information meant to provide a quick answer. Called “featured snippets,” these summaries from top-ranked webpages can be a windfall for a...

Search Engine Thinking: A Look inside Google's Featured Snippet

A common digital marketing goal is to rank #1 for a high-value search term that will bring in a lot of traffic and potential conversions. However, Google has thrown a wrench in some of the best-laid digital marketing plans and now has what is...