David Carpenter
When companies tout their customer-centric digital marketing approach, what exactly are they referring to? After all, aren’t all companies focused on their customers? Well, not exactly. While companies understand the importance of their customer...
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Let’s assume you’re about to enact your first inbound marketing strategy. You rationalize that the best way to start is with digital advertising. A Google AdWords campaign is your preferred method. However, you can drive tons of traffic to your...
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Inbound marketing is still somewhat of a mystery for some companies. These companies have been slow to respond, slow to adjust to today’s customer, and they’re simply unable to understand how a strong online presence leads to business growth....
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