Marketing is, inherently, about embracing innovation. It requires a forward-thinking approach. Digital marketing, in particular, must be about agility and using advanced technologies to interact with and engage your target audience.
As a digital...
Read MoreWhat do Facebook, Twitter, Instagram, Pinterest, and Snapchat all have in common? If your answer is "My teenager uses all of them", you are only partially correct. The truth is that your marketing competitors are using all of them too.
Read MoreRan across this graph the other day, this made me think about how digital marketing is impacting budgets but also thought about the marketing veterans that have been in this game as long as I have been.
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