David Carpenter
Search engine optimization, or SEO, is a critical aspect of digital marketing. It improves your visibility in search engine results pages (SERPs). One important aspect of SEO is phrasing keywords based on what users are looking for. This concept is...
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Yes, keywords still matter, and yes, you must continually research your keyword list, expand it and improve upon it. In fact, the success or failure of your entire marketing strategy is intrinsically tied to how well you research and use keywords...
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It’s tough to have an effective and comprehensive digital marketing strategy that doesn’t consider keywords. With Search Engine Optimization (SEO), keywords are one of your foundations and the drivers that can get you top spots in organic search...
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