David Carpenter
Pay-per-click (PPC) advertising is essential to a comprehensive digital marketing strategy, but many companies are doing it wrong. PPC campaigns are already costly enough, so making mistakes that cost you even more money can harm your overall...
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Search engine optimization, or SEO, is a critical aspect of digital marketing. It improves your visibility in search engine results pages (SERPs). One important aspect of SEO is phrasing keywords based on what users are looking for. This concept is...
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Yes, keywords still matter, and yes, you must continually research your keyword list, expand it and improve upon it. In fact, the success or failure of your entire marketing strategy is intrinsically tied to how well you research and use keywords...
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