Results-Driven Digital Marketing Blog

Common PPC Mistakes That Could Be Costing You Thousands

Pay-per-click (PPC) advertising is essential to a comprehensive digital marketing strategy, but many companies are doing it wrong. PPC campaigns are already costly enough, so making mistakes that cost you even more money can harm your overall...

SMS Marketing Strategies That Drive Immediate Action

If you feel SMS marketing isn’t getting you the desired results, you might just need to change your strategy or approach. 

Contrary to popular belief, SMS is a highly effective marketing channel because it allows you to speak directly to your...

The Role of User Intent in SEO: Optimize for What People Really Want

Search engine optimization, or SEO, is a critical aspect of digital marketing. It improves your visibility in search engine results pages (SERPs). One important aspect of SEO is phrasing keywords based on what users are looking for. This concept is...