David Carpenter
Conversion rate optimization, or CRO, is the practice of increasing the number of people who perform a specific action on your website. A good rate means your digital marketing efforts are working. How do you achieve optimal CRO results? One way is...
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Customer engagement is what it’s all about in the world of marketing. Gone are the days when you could rely on catchy slogans to drive a site or product’s curb appeal. Now, you need ways to entice several actions from your audience, whether it’s a...
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Remember the times when you were listening to a radio show and missed one part of it? There's no way to return and re-listen unless you ask the radio hosts themselves. Thankfully, with the advent of podcasts, this isn’t the case anymore.
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