David Carpenter
Yes, keywords still matter, and yes, you must continually research your keyword list, expand it and improve upon it. In fact, the success or failure of your entire marketing strategy is intrinsically tied to how well you research and use keywords...
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Brand building is a big deal. Forbes' "Why Brand Building Is Important" puts it this way: "Brands do better in tough times compared to unbranded products. Brands outlive product cycles ... No branding, no differentiation. No differentiation, no...
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With so much in the world leaning toward automation, it’s no surprise that bots and chatbot technology are everywhere, especially in the world of digital marketing strategies. While it’s still necessary to be hands-on with any marketing strategy,...
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