Results-Driven Digital Marketing Blog

8 Ways to Use Conversational Marketing as a Competitive Advantage

As technology becomes more advanced, consumer expectations of brands have continued to evolve. While consumers were once content to wait days or hours for a response to an inquiry, now most prefer something more immediate.

For brands, meeting these...

Should Your Business Adopt AI This Year?

Artificial intelligence (AI) is no longer strictly a thing of science fiction. There are types of artificial intelligence all over the tech space: chatbots, voice search, digital ad targeting, speech and facial recognition, and more. You may already...

Digital Marketing Tools: Should You Be Using Marketing Automation Software?

Marketing automation, people are talking a lot about it but what is it really?  And, more importantly, can it generate more revenue for companies that implement it?

HubSpot defines marketing automation as "the software that exists with the goal of...