Results-Driven Digital Marketing Blog

Top Benefits of Marketing Automation as an Inbound Marketing Strategy

Is your inbound marketing strategy falling short?

Are you getting solid traffic, but it's just not converting?

Or perhaps you're bogged down in routine marketing tasks?

If this sounds like your business, it might be time to try marketing automation.

How to Speak Marketing Automation

Learn the terms and make sense out of industry jargon

Ever wonder why one industry firm calls a record in your database a "lead" while another calls it a "contact" and a third calls it a "prospect"? Well, it gets even more confusing as you dig in.

How Many of the Leads You Generate, Buy?

The other day I re-visited an article written by Jim Obermeyer entitled The Rule of 45: Predicting Sales Results From Inquiries which confirmed and put some analytics to our long-standing belief that proper nurturing of leads will ultimately result...