David Carpenter
"Just the facts, ma'am." While this was the mantra of pop culture detective Joe Friday, it is a poor marketing strategy. Rather than relegating your FAQs page to the boring job of simply providing bland information about your products or services,...
Read More
Where does the true value in your customer base lie? Is it with the newly minted customer, or with the customer who has stuck with your brand for a number of years or through a number of purchases?
The answer is, of course, that there is true value...
Read More
