David Carpenter
As its name implies, mobile marketing is aimed squarely at reaching mobile users with your marketing message. There are a number of reasons why mobile marketing is an essential part of your overall digital strategy. Consider these statistics:
One of the golden rules of advertising is to always follow the eyeballs. And since many of us have our eyes fixed on our smartphones most of the time, it’s no surprise that advertising budgets are shifting to mobile devices as well.According to...
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Worldwide PC shipments hit an eight-year low in 2015 after declining for the fourth consecutive year. Global shipments dropped by 8 percent to 289 million in 2015, the lowest it’s been since 2007. The decline of the PC industry started in 2012,...
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