David Carpenter
It’s no exaggeration to say that the COVID-19 pandemic brought us all firmly into the digital era. The quarantines and social distancing orders over the past year served as catalysts for change in terms of consumer behavior.
People are now spending...
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In war, you don't enter a battlefield without a plan and in business, you don't start without a strategy. As the world transforms, digital strategy becomes an important part of our marketing endeavors. If we want to stand out from the rest of the...
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As the U.S. coronavirus and economic situation continue to worsen, brands are taking a closer look at their marketing strategies. Specifically, should businesses continue to advertise (yes), and what is the best way to connect with consumers?
Based...
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