Results-Driven Digital Marketing Blog

Mastering Negative Keywords: Boost Your PPC ROI and Ad Relevance

Pay-per-click (PPC) campaigns are one of the many channels digital marketers rely on to drive website traffic. To leverage this form of advertising, you must be excellent with keywords, especially negative keywords.

Negative keywords are words or...

What Are Google's Local Service Ads (LSAs) and Why Do You Need Them?

If you’ve ever needed to hire a locksmith, an electrician, a lawyer, or a car repair company, you know that these are time-sensitive requests. Not only that, you don’t want to trust any of these jobs to just any local business. You need someone you...

4 Ways Marketing Has Changed Since COVID-19 and 3 Ways It Hasn't

As the U.S. coronavirus and economic situation continue to worsen, brands are taking a closer look at their marketing strategies. Specifically, should businesses continue to advertise (yes), and what is the best way to connect with consumers?

Based...