Results-Driven Digital Marketing Blog

The Secret of Creating Buyer Personas: It's Trickier Than You Think

When marketing your business, it's extremely important to know who your audience is. You can't use the same messaging for every demographic, so understanding who is actually buying your product is essential to a successful marketing strategy.

The...

Here's What You Need to Know About Customer Loyalty

Far too many companies take their customers for granted. These are the enterprises that fail to wow their customers. They make the sale, they ship the product, they follow up, but they’re never able to build that all-important connection. They’re...

A  Holistic Approach Can Lead to Better Customer Service and An Improved Customer Experience

Today’s digital marketing teams are constantly trying to bring together different customer-facing roles into one cohesive unit, a unit capable of improving the customer experience and one capable of providing a complete marketing message. However,...