David Carpenter
Today’s digital marketing teams are constantly trying to bring together different customer-facing roles into one cohesive unit, a unit capable of improving the customer experience and one capable of providing a complete marketing message. However,...
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Most enterprises wholeheartedly believe they know exactly what their customers want. However, is that knowledge supported by actual data, or is it based on assumptions, opinions and mere guesswork? Driving your digital marketing strategies on...
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Today's consumers are proactive change agents. They're mobile, always available, always online and more than willing to voice their opinions. They're no longer willing to sit back and let companies define what their brand means. Instead, consumers...
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