David Carpenter
Compared to organic visitors, ad clickers are 50% more likely to purchase products or services. This only shows that your business should stay abreast of the Google Ads and PPC trends in 2022 and integrate them into your digital marketing mix. To...
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If you are trying to boost your leads online (and who isn't), and you are using paid media as a strategy, you may be thinking of bidding on or optimizing for a competitor's branded keywords. Is this a good strategy, or something that you should...
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