David Carpenter
On August 18, 2022, Google announced its “helpful content update” to weed out low-quality content that focuses on search engine optimization (SEO) tactics instead of providing value to the reader.
This change means that marketers must shift their...
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Today, a business website isn’t enough to guarantee high conversion rates. After all, there are 1.88 billion sites globally, each vying for consumer attention.
Instead, companies may need to learn some new tricks and follow industry trends to...
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Social media is one of the most popular uses of the internet. It’s a great way to connect with people from around the world — including customers.
A majority of marketers are using social media for business these days; because accounts are free,...
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