David Carpenter
Why is content marketing so important? First, it’s an inexpensive digital marketing solution that allows you to showcase your value proposition. You produce the content and you control the message. Second, it’s a low-cost lead generation approach...
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The verdict is in: outbound marketing has lost to digital marketing. Yes, there are still companies that use TV, radio, billboard, and print to reach their audiences, and yes, there will always be those companies whose marketing budget tilt in favor...
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Today’s digital marketing teams are constantly trying to bring together different customer-facing roles into one cohesive unit, a unit capable of improving the customer experience and one capable of providing a complete marketing message. However,...
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