David Carpenter
It will be tough to outrank your competition if you don't know where you stand. But it’s also not uncommon to wonder how you’re being outranked by a newer or smaller competitor when you feel like you’ve done everything right. Conducting competitor...
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If your business is looking to rank in Google, it needs to produce content that aligns with search intent. If you are optimizing for various search terms but not getting the results you expect from your inbound marketing efforts, the disconnect is...
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When someone asks a question in Google or enters certain search terms, they might receive a special block of information meant to provide a quick answer. Called “featured snippets,” these summaries from top-ranked webpages can be a windfall for a...
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