David Carpenter
Beyond your sitemaps and your website’s backend, content that speaks to your audience will separate you from your competitors. You need to know your audience to create bespoke content that resonates and (later on) ranks. This is where audience...
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Digital public relations (PR) have evolved drastically over the past few years. Press releases are now considered old school, and you need to adopt new strategies to maintain credibility in a competitive landscape. You’ll need to use a blend of...
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Search engine optimization, or SEO, is a critical aspect of digital marketing. It improves your visibility in search engine results pages (SERPs). One important aspect of SEO is phrasing keywords based on what users are looking for. This concept is...
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