David Carpenter
It would be a bit disappointing if every website you visited on a particular topic, say “kayak repair,” had exactly the same content. If your business sells products or services in this market, you’d want them to stand apart from the competition....
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If you own or manage a local brick-and-mortar business, you want to reach people in the surrounding area. If you aren’t optimizing for local search, you could miss out on a significant portion of your potential customers. Understanding why local SEO...
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Have you ever read a piece of content on the web that was just a wall of words? If you’re like the majority of people, it wasn’t a fun experience, and you might even have abandoned the website to find something else.
Headings (h1 vs h2) are critical...
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