David Carpenter
Today’s consumers are not only used to instant gratification; they’ve come to expect it. There’s a common misconception that brand loyalty means more than it does when the truth is that consumer behavior and preferences are largely ruled by...
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Webmasters have long argued about whether link-building helps or hinders search engine optimization (SEO). Some avoid the practice altogether, while others insist that a well-planned, strategic and organic approach to link-building is an absolute...
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It’s a common practice for businesses to separate their digital marketing tactics to target various strategies such as organic or paid search. But creating these silos can be less efficient, waste time, and even cost you more money in ads and...
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