David Carpenter
The terms “pillar page” and “topic cluster” are often used together, but the concepts are quite different. A pillar page is a standalone page on your website that covers an overarching topic in-depth. A topic cluster, on the other hand, is a group...
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Search engine optimization (SEO) has been at the top of every digital marketer’s to-do list for some time. After all, Google now processes 8.5 billion searches daily. If you want to capture a bigger piece of that pie, we recommend cranking up your...
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These days, businesses have to be much savvier about how they market themselves online. In the past, a website was often enough to attract customers and generate leads. Today, businesses need to do much more to ensure their online visibility. One of...
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