David Carpenter
We know the BIG GAME will be decided Sunday evening, February 2nd, 2014, but which team and its fans are winning the battle off the field for search and social media dominance? We decided to find out, deploying a range of research tools we normally...
Here's an excerpt and Infographic from a fascinating study that was done to test the response -- by 14 major brands -- to individual customer service messages via Twitter. I found it intriguing, and thought we'd share it here on our blog. -DC
Most companies now look at social media as a key part of their marketing and overall business strategies, according to new research by Econsultancy and Adobe.
