Have you ever noticed that great sports teams are made up of players who perform their roles really well and understand their strengths & weaknesses? In basketball, it wouldn't make sense for a coach to ask their 7 foot Center to dribble the ball...
Here's an excerpt and Infographic from a fascinating study that was done to test the response -- by 14 major brands -- to individual customer service messages via Twitter. I found it intriguing, and thought we'd share it here on our blog. -DC
Most companies now look at social media as a key part of their marketing and overall business strategies, according to new research by Econsultancy and Adobe.
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