David Carpenter
How do you get someone to do something? You make an appeal to their emotions. If you can evoke a feeling or emotion in a person, that's a powerful thing, and they're much more likely to listen to you. If you can do this in your business's digital...
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In this day and age, going out and finding new sales prospects isn't the best way to do things. That so-called "outbound marketing" of cold calls and door-to-door sales has been outdated for years. Now, we do things a little bit differently. We...
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Trade shows are large industry events where businesses come together to put up displays that promote their products and services. Conferences are similar, and typically have some trade show aspect, but they're also meant to teach different aspects...
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