Digital Marketing Blog from Connection Model, a nimble Digital Marketing Agency | Social Media (15)

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Rule #1 for Digital Marketing Analytics: Take Them Seriously

Every marketer has heard the mantra "To measure is to know". While that is true, measurement simply to know is largely useless. You measure, not just to know, but to act.

Data, Data Everywhere

Let's be real. The world is drowning in data. That is... Read More

Snapchat's IPO: How would it stack up to other recent tech giants?

With a valuation of $17.8 billion, Snapchat is one of the most valuable startups in the world. However, according to The Wall Street Journal, the company’s days as a unicorn could soon be numbered. The newspaper reports that Snap Inc., the recently...

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Use Social Media to Enhance Your Inbound Marketing Strategy

What do Facebook, Twitter, Instagram, Pinterest, and Snapchat all have in common? If your answer is "My teenager uses all of them", you are only partially correct. The truth is that your marketing competitors are using all of them too.

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