David Carpenter
Today it seems like you can't go anywhere without seeing a logo featuring a sans-serif font. Sans-serifs have taken the branding world by storm, yet hardly anyone realizes it, with companies across various...
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Customer engagement is what it’s all about in the world of marketing. Gone are the days when you could rely on catchy slogans to drive a site or product’s curb appeal. Now, you need ways to entice several actions from your audience, whether it’s a...
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Today, a business website isn’t enough to guarantee high conversion rates. After all, there are 1.88 billion sites globally, each vying for consumer attention.
Instead, companies may need to learn some new tricks and follow industry trends to...
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