Search engine optimization (SEO) has become a household term in the small business world. It’s no secret that appearing higher in search engine rankings can mean the difference between getting found by customers and remaining invisible.
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If you haven't heard of Google Analytics at some point it's likely you've been living under a rock! It's the incredibly comprehensive (and absolutely free) website analytics platform offered by Google to let you know how your site is performing....
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There are all kinds of studies about eye tracking in advertising and the importance of catching your audience’s attention with high-quality images, bold fonts, and captivating videos. In fact, there are several online tools that track a user's...
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