The COVID-19 pandemic remains top of mind for many business owners and digital marketers heading into the new year. But that doesn’t mean you don’t still need to innovate and find ways to connect with your target audience.
Many businesses put attending digital marketing conferences on their agenda each year, but most are still virtual. The benefit of virtual marketing conferences is that you don’t have to take time off of work and fly halfway across the country. Sure, that might be fun, but it’s costly. And those cost savings could allow you to attend even more of these events than usual.
Whether you’ve attended one of these virtual events in the past year or not, make sure you put one or two on your list now. Here are some of the top digital marketing conferences to choose from for the first half of 2021.
This is a FREE one-day online event designed to recharge your online marketing program for the coming year. There will be 12 speakers that focus on four digital marketing topics - SEO, Social, Content, and Email. The event goes from 11:00 a.m.-4:00 p.m. EST.
Mailcon is being promoted as the world’s largest virtual email marketing event. It focuses specifically on strategies for reaching your audience through email. The two-day event will have over 40 speakers from leading brands and more than 1,500 attendees. Tickets start at just $79.
If you want to reach customers through mobile channels (you should), you may wish to put this conference on your list. The Mobile Growth Association is holding is 3.0 conference over two days. It will have over 75 speakers and more than 900 companies attending including Facebook, Airbnb, and The New York Times. The four key tracks the conference will cover are Mobile Marketing, Monetization, Development & Operations, and CRM & LTV. Even better, some passes are FREE.
If you’re an eCommerce brand, this FREE virtual conference and expo is for you. You’ll be treated to three days of strategic conversations, stories, and connections with some of the country’s top online retailers. Speakers include leaders from Home Depot, Kohls, and Mattel.
This is another FREE virtual marketing conference that is a must-attend if your business uses, or wants to use, any kind of technology to promote its brand. The agenda is diverse. Day one will focus on eCommerce and marketing for B2C. Day two focuses on the financial services, banking, and insurance sectors. And day three will be devoted to B2B marketing.
Since every business should be marketing on social media, you might want to consider this virtual summit. However, it is geared towards senior-level marketing professionals. Some of the goals are assessing and auditing your social media strategy and positioning your brand for social media success. Speakers will include business leaders from top companies, and passes start at $699.
This three-day event in March will take place 100% online. It is an all-in-one advertising event that helps brands take their digital advertising strategies to the next level. There will be more than 50,000 attendees from over 140 countries and more than 100 speakers participating. Major brands on the schedule include Google, Facebook, Tik Tock, Amazon, and IBM. Ticket prices start at just $54.
This is a virtual three-day event that you can attend for free, provided you submit an application and are accepted. The summit invites senior decision-makers from innovative brands and global businesses to connect with others, learn about post-pandemic digital marketing, the customer experience, and other topics relevant to producing business results through digital channels.
This is a three-day summit that provides opportunities for participants to learn about effective lead generation tactics from senior-level speakers. You’ll get to join thousands of lead gen experts from major companies such as Wells Fargo, Equifax, Yahoo!, Salesforce, and more.
Companies that are creating, monetizing, and optimizing the customer experience should think about attending this global event. Over two days, you’ll get FREE access to professionals in the industry that will share insights into content creation, personalization, analytics, campaign management, and more. There will be more than 200 sessions available, and top brands will be on hand, such as HP, AT&T, and Albertsons.
Confab is a content strategy conference that sells out year after year. It teaches brands things like using storytelling to build connections, being accessible with content, and providing an exceptional user experience. This is a three-day live broadcast where you’ll get to connect with both speakers and other attendees. Participants get access to a Slack workspace, small-group discussions, and an on-demand video library for a year. The cost to attend this conference is $1095.
Podfest may or may not be a virtual conference this year. Right now, the event is scheduled to take place in Orlando, FL. Depending on how the first few months of the year shake out, that could change. In 2020, this event broke the Guinness World Record for the largest virtual podcasting event. If you’re interested in reaching consumers through podcasts, video, and audio broadcasting, there will be plenty here to meet your needs. Tickets start at $247.
Virtual marketing conferences provide businesses with a variety of opportunities to learn about digital marketing. But, it can be tough to separate what will add value from what might be a gimmicky solution. We can help.
Connection Model provides clients with results-driven digital marketing solutions. Contact us today to learn more about how our services can help your business in the coming year.