Social Media Marketing Strategy - Real-World Examples

Here’s a framework of 20+ tools to consider with notable brand examples:

1. Blogs (Johnson & Johnson, Delta Air Lines)
2. Bookmarking/Tagging (Adobe)
3. Brand monitoring (Dell, MINI)
4. Content aggregation (Alltop)
5. Crowdsourcing/Voting (Oracle, Starbucks)
6. Discussion boards and forums (IBM)
7. Events and meetups (Molson, Pampers)
8. Mashups (Fidelity Investments, Nike)
9. Microblogging (Whole Foods)
10. Online video (Eukanuba)
11. Organization and staffing (Ford, Pepsi)
12. Outreach programs (Nokia, Yum Brands)
13. Photosharing (Rubbermaid, UK Government)
14. Podcasting (Ericsson)
15. Presentation sharing (CapGemini, Daimler AG)
16. Public Relations – social media releases (Intel)
17. Ratings and reviews (Loblaws, TurboTax)
18. Social networks: applications, fan pages, groups, and personalities (British Airways, Saturn)
19. Sponsorships (Coca-Cola, Whirlpool)
20. Virtual worlds (National Geographic, Toyota)
21. Widgets (Southwest Airlines)
22. Wikis (Second Life, T-Mobile Sidekick)
23. Content Marketing Machine (SocialMediaToday)

For more information or help crafting and implementing a Social Media Marketing Strategy within your organization, visit ConnectionModel.com or contact David Carpenter, President, & Digital Strategist, davidc@connectionmodel.com or (206) 801-1075.