Schema markup is a new, lesser-known SEO strategy. While underutilized, it is one of the most impactful implementations you can make for your website. To put it simply, it is a code that assists search engines in displaying relevant information. You can appear the way you want when people search online.
Going Schema
Also known as structured data, the schema markup provides many benefits that businesses aren’t aware of. Here are some of the schema pros you may want to consider:
Appear at the Top of a Specific Search Engine
You can use schema rich snippets to make yourself visible to the right people. For example, you are currently looking for applicants for a new job opening. Using structured data (schema markup) will help Google because Google recognizes that your information is relevant to job searchers. You are then displayed as one of the top results for job seekers.
Provide Search Engines with a Clearer Picture
Even with machine learning and algorithm upgrades, search engines try to second guess most details on your website. In the older SEO style, the algorithm analyzed visitor behavior to try and get a clearer picture. When you implement schema markup, you can tell the search engine exactly what information is on your website.
You can do this for videos, job posting, schedules, the options are vast. By adding schema markup, you are feeding the search engines with the information you want to display. Therefore, you come out on top of those who don’t apply schema.
Appear on Searches with Rich Results
Rich results are more than just simple text on Google’s search page. You’ll appear there with various other beneficial information like ratings and images. You can display products on sale, appear on the carousel for articles, showcase reviews, and more. Google has over 30 types of rich results you can take advantage of.
Take Advantage of Google’s Specialized Tools
There are several tools available on Google that can provide you analytics based on your schema organization markup. These include:
- Schema markup validator (SMV): validates and identifies mistakes within your schema markup. The schema.org organization is another reference tool that provides you guidelines for adding schema to your website.
- Google search console: This will show the performance on different aspects of the organization schema markup for your webpage with videos, FAQ's, etc.
- Rich results test: shows you if your content can be eligible for rich results. It is a form of structured data markup validation.
- JavaScript Object Notation (JSON): This standard formatting tool works synergistically with schema web and helps to provide coded information from your client to the web server.
Appear on the Knowledge Graph
Google's Knowledge Graph is the box on the right side of the search results. For mobile users, it appears as the first result before anything else. You can display important information about your business from reviews, social media, phone numbers, and more. With schema web, you have a higher chance of appearing in the graph during searches.
Make Your Website Future Proof
Schema Markup is the future and those who fail to implement it will be left behind. Google is prioritizing websites that use schema over those that don't, giving you a clear edge in the current digital environment.
Schema Markup is Your Path Forward
If you’re looking to level up your online marketing and stand out from your competitors, schema is the way to go. However, you may not have the knowledge and tools to take full advantage of it right now. Connection Model specializes in improving your digital presence with the use of Schema Markup.
We also offer comprehensive packages which build your brand, advertising, and website design. Contact us today and start your journey towards improving your SEO.
Written By: David Carpenter
