HubSpot Software

Connection Model Introduces HubSpot's Latest Innovations

 

What is HubSpot?

HubSpot is an all-in-one, integrated marketing software that simplifies and amplifies your marketing efforts. It's powerful, easy to use, and designed to meet all your marketing needs. HubSpot transforms challenging tasks into manageable ones, making it the ultimate marketing system you'll ever want or need.

Connection Model Unveils the Latest HubSpot Features

Contacts: Your Centralized Marketing Database

For years, marketers struggled with managing multiple lists of users and constant data updates. HubSpot changes this with a centralized, scalable, and powerful marketing database. It's the only database you'll ever need, allowing you to maintain and work with all your data seamlessly.

Notable Capabilities:

• Lead Intelligence Timeline: Monitor every page view and form submission for each lead.
• Social Media Integration: Seamlessly track social interactions automatically.
• Custom Fields: Easily create, capture, and upload custom fields.
• Smart Lists: Develop dynamic segments based on a variety of criteria.
• Centralized Database: Keep all your marketing data in one easily accessible location.

Available in Basic, Professional, and Enterprise editions.

 

Workflows: Advanced Lead Segmentation and Nurturing

Your sales pipeline marketing database is a valuable asset, and HubSpot makes it easy to segment and nurture your leads. Build targeted segments and workflows based on contact information, customer lifecycle stage, and behavior, ensuring effective lead nurturing through your entire sales and marketing process.

Highlighted Features:

• Segments: Utilize smart lists to create precise, targeted segments.
• Email Triggers: Automatically send emails based on downloads, property changes, pageviews, or clicks.
• Contact Updates: Effortlessly update contact properties and manage lists through workflows.
• Lead Scoring: Implement customized lead scores based on lead activity.

Available in Professional and Enterprise editions.

 

Landing Pages: Simplified and Effective

Landing pages are crucial for capturing your inbound marketing leads, and HubSpot makes creating them easier than ever. Build beautiful, responsive, and testable landing pages designed to increase conversions and drive your sales marketing campaigns.

Key Functions:

• Ease of Use: Build landing pages without any HTML knowledge required.
• A/B Testing: Conduct tests on different versions to optimize conversions.
• Design: Leverage responsive templates tested across various browsers and devices.
• Analytics: Analyze performance metrics to improve conversions.
• Campaign Integration: Launch campaigns directly from your landing pages with ease.

Available in Basic, Professional, and Enterprise editions. A/B testing available in Enterprise.

 

Smart Fields: Optimize Form Data Collection

Ensure your leads never fill out the same form twice with smart fields. HubSpot hides fields that have already been filled out, making your forms smarter and increasing conversions to qualified leads.

Main Benefits:

• Hide Fields: Avoid redundant data collection by hiding previously filled fields.
• Higher Conversions: Shorter forms lead to improved conversion rates.
• Data Capture: Maintain concise forms without losing essential information.

Available in Professional and Enterprise editions.

 

Smart CTAs: Personalized Offers for Every Visitor

Customize your leads' experience with personalized calls-to-action (CTAs). HubSpot allows you to segment leads and tailor offers on your website, similar to the capabilities of services from Amazon or Netflix.

Core Features:

• Segmentation: Create dynamic segments based on user data and behavior.
• Customization: Automatically adjust CTAs to align with visitor interests.
• A/B Testing: Experiment with different CTAs to determine the most effective ones.

CTA Builder available in Basic, Professional, and Enterprise editions. Smart CTAs and A/B testing available in Professional and Enterprise.

 

Social Contacts: Harness the Power of Social Media

Track every social interaction and use that data for segmentation and email triggers. HubSpot's social media tracking system enhances your customer communications and marketing automation efforts.

Essential Features:

• Automatic Lookup: Automatically gather social information for your leads.
• Listening: Monitor clicks on your social posts effectively.
• Segmentation: Classify leads based on their social activity.
• Email Triggers: Initiate emails and update profiles based on social interactions.

Available in Basic, Professional, and Enterprise editions.

 

Email Marketing: Personalized and Effective

HubSpot's email platform is directly connected to the content management of your marketing database, ensuring personalized and relevant emails that your leads and customers are more likely to engage with.

Primary Features:

• Easy Creation: Build professional and effective emails quickly.
• Personalization: Target specific segments and tailor content.
• Custom Templates: Use mobile-friendly templates or create your own designs.
• Analytics: Monitor delivery, opens, and clicks to maintain engagement records.

Available in Basic, Professional, and Enterprise editions.

 

Salesforce Connector: Strong CRM Integration

HubSpot offers a robust integration with Salesforce, enhancing your sales team and CRM capabilities for sales and marketing ROI tracking.

Top Features:

• Closed Loop Reporting: Track leads and measure ROI through Salesforce integration.
• Selective Syncing: Choose which leads to sync with Salesforce to maintain data relevance.

Available in Professional and Enterprise editions.

 

Analytics: Comprehensive and Integrated

HubSpot's analytics tools simplify ROI calculation across all marketing, sales automation, and social media management efforts, providing intuitive metrics and insights.

Key Elements:

• Sources: Consolidate tracking of both online and offline marketing efforts.
• Event Analytics: Gain detailed insights into website activities.
• People-Centric: Focus on understanding the individuals behind the metrics.

Available in Basic, Professional, and Enterprise editions.

 

Mobile App: Marketing On-the-Go

HubSpot's mobile app allows you to manage your marketing and sales team and business and activities from anywhere, ensuring you're always connected.

Highlighted Capabilities:

• Analytics: Access and review marketing analytics anytime, anywhere.
• Marketing Grader: Stay updated with key metrics.
• Contact View: Monitor new leads and customer interactions comprehensively.

 

Available in Basic, Professional, and Enterprise editions.

Additional Features

• Search Engine Optimization: Integrated tools to improve your online visibility.
• App Marketplace: Find apps and service providers that enhance your HubSpot experience.

Stay Updated with Connection Model

As a Platinum HubSpot Agency Partner, Connection Model is committed to bringing you the latest updates and features from HubSpot. Follow us for more insights and updates on how HubSpot can transform your marketing efforts.

 

HubSpot Platinum Tier Certified Agency Partner

As a HubSpot Platinum Tier Certified Agency Partner, we leverage the powerful features and benefits of HubSpot free CRM to deliver exceptional marketing solutions. HubSpot CRM is free and offers advanced features, such as ad management, email marketing, and contact management, but it comes with limitations in reporting and analytics, making it a good starting point before upgrading to a paid plan for enhanced functionality.